The largest filler masterbatch manufacturer in China

Cui Fei, the Pioneer of Plastics Industry: Rooted in the Vibrant Red Land, Leading Tianyang's Industrial Revival with Innovation and Practical Action


On the vibrant land of Tianyang, Guangxi—once bathed in red glory and now thriving with boundless potential—a visionary and hands-on entrepreneur named Cui Fei is leading his Guangxi Jiamuhuo Plastics Co., Ltd., composing a new-era anthem of entrepreneurial dedication. As the company’s guiding force, Cui Fei has not only steered the business to become an innovation leader in the mid-to-high-end, high-speed wire-drawing filler masterbatch sector—but also, driven by deep-rooted affection for his hometown and a profound sense of social responsibility, has emerged as a key catalyst in revitalizing Tianyang’s industry and fostering the region’s high-quality economic growth.

Vision and Boldness: Strive to be the "Pioneer" of Tianyang Industrial Park, Building a Flagship Hub for Industry Clusters

Cui Fei, with his keen market insight and bold investment vision, seized the strategic opportunity presented by Tianyang District's vigorous push to develop the eco-friendly new materials industry. He resolutely decided to establish Jiamuhuo Plastics Industry in Tianyang Eco-New Materials Industrial Park, making it the park’s "first-ever resident enterprise." This decision not only showcased the entrepreneur’s personal courage but also reflected his deep appreciation for Tianyang’s favorable business environment and its immense growth potential. Under his direct guidance and oversight, four domestically advanced production lines—each capable of churning out over 100 tons of material daily—were swiftly completed and put into operation, while a state-of-the-art 25,000-square-meter workshop rose from the ground. Moreover, the ambitious goal he set for the company—to achieve an annual output of 200,000 tons and generate more than 500 million yuan in revenue by 2026—is not merely a blueprint for corporate growth; it is also seen locally as the key engine driving Tianyang’s industrial expansion and fostering the emergence of a robust new materials industry cluster. With his proactive leadership, Cui Fei has truly embodied the spirit of a "trailblazer," drawing significant industry attention to Tianyang and setting a powerful example that inspires confidence among future companies eager to join the region’s thriving supply chain ecosystem.

Innovation and Perseverance: Forging the Core of a Technology-Driven Enterprise, Elevating the Technological Content of Tianyang's Industries

Cui Fei, who deeply understands that "technology is the primary productive force," has always regarded technological innovation as the lifeline of his company. Under his leadership and substantial investment, Jiamuhuo Plastics has built a world-class R&D team, securing a total of 12 patented technologies along the way. In 2023, the company successfully earned the title of "National High-Tech Enterprise" and is now actively striving to become a nationally recognized "Specialized, Fine, and New" Small Giant enterprise. Cui Fei doesn’t just focus on current production capacity—instead, he’s already looking ahead, urging his team to continuously enhance the performance of specialized masterbatches tailored for high-speed wire-drawing machines, while also laying the groundwork for more advanced products such as coating materials and color masterbatches. This unwavering commitment to innovation not only strengthens Jiamuhuo’s core competitiveness but, more importantly, positions it as a cutting-edge high-tech entity. As a result, Jiamuhuo has significantly elevated the technological profile and innovative image of industrial enterprises in Tianyang District, injecting invaluable "tech DNA" into the region’s transformation from a traditional agricultural hub into a modern industrial powerhouse.

Perspective and Vision: Rooted in Tianyang, Connected to the World, Paving a Broader Path for Regional Economic Openness

Cui Fei is an entrepreneur with a global perspective. He refuses to settle for staying within local boundaries, instead aspiring to make "Tianyang-made" products a global success. Under his leadership, the company has actively showcased its offerings at top-tier international rubber and plastics exhibitions in Russia, Saudi Arabia, Germany, and other countries. As a result, their products have successfully entered markets in South America, Southeast Asia, and Africa, generating foreign exchange earnings exceeding one million U.S. dollars. This bold "going global" initiative—and its impressive outcomes—have profoundly broadened the international outlook of Tianyang's local enterprises, providing a vivid success story and a seamless pathway for Tianyang to develop an export-oriented economy and deepen its integration into the global industrial chain. Cui Fei has proven through action that Tianyang’s businesses, too, can shine brightly on the world stage.

Passion and Responsibility: Strengthening the Industrial Chain Layout to Give Back to Rural Areas and Co-create the Future

As an entrepreneur who has grown up on this very land, Cui Fei harbors deep affection for Tianyang. His vision extends beyond the company itself—it’s about leveraging the enterprise’s growth to drive the overall industrial upgrading of his hometown. To achieve this, he recently registered Guangxi Xijin New Materials Co., Ltd., with the ambitious goal of expanding both upstream and downstream in the industry chain, thereby fostering a more robust and comprehensive industrial ecosystem. This strategic move will, in the long run, significantly enhance Tianyang’s plastic masterbatch industry by boosting its resilience and competitiveness, while also generating more job opportunities and creating synergistic benefits across the region. Cui Fei often warmly invites industry peers to visit Tianyang for guidance and collaboration, eager to work together in scaling up and strengthening the local industrial landscape. His open-minded approach to sharing resources and his heartfelt commitment to giving back to his hometown have earned him widespread admiration.

Entrepreneurs are the critical few who drive economic development forward. Cui Fei is a standout representative among this "critical minority" in Tianyang District. With his vision of serving the nation through industry, his commitment to innovation-driven growth, and his unwavering dedication to rooting his business in Tianyang, he has closely aligned his personal career, his company’s destiny, and the region’s vibrant future. Under his leadership, Guangxi Jiamuhuo Plastics Co., Ltd. has not only become a shining emblem of Tianyang’s thriving industrial sector but also a powerful engine propelling the district’s sustained growth into the future. Cui Fei’s remarkable spirit truly embodies the pioneering, responsible, and hometown-devoted ethos of Tianyang’s entrepreneurs in the new era.